Guobin Xia

Guobin Xia


I am a digital designer and PhD researcher with multidisciplinary backgrounds in VR/AR, 2D/3D Animation, Graphic Design, Web Design, Experience Design, Film studies and etc. I obtained my Masters degree (Dissertation: Distinction) in Design and Digital Media from the University of Edinburgh in 2018. I then worked as a graphic designer in London. I have also started to work as a Design contractor and provide design services for companies from London, Singapore, Shanghai etc.

Research interests

  • VR/AR/XR
  • Colour psychology
  • EEG
  • 2D/3D animation
  • Game design
  • Graphic design


  • MSc Design and Digital Media
  • BFA Animation